Marketing
The New Prime Time for Ads — and How to Use It to Your Advantage
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Amit Avner
Founder/CEO of Taykey
Amit Avner is the founder and CEO of Taykey, a provider of trend-based, real-time advertising solutions. At the age of 14, Avner built a search engine called WittySearch, and in 2003, a social note-taking platform called bWitty Notes. He also served as chief software architect in an elite intelligence unit of the Israel Defense Forces.
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Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
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