Thought Leaders
People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.
Sometimes, "I hate you" is what every entrepreneur needs to hear.
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.
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More From Andrew McDermott
Building a Business
Sorry to Tell You But Some Customers Want to See Your Business Fail
It's unfortunate psychology but some people can't just leave it at buying from your competitor.
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