Brian Handly is the CEO of Reveal Mobile. He was previously a GM of Microsoft's Online Services division and possesses more than 20 years of technical, operational and executive management experience. Handly was co-founder and CEO of Accipiter, which was acquired by aQuantive in December 2006. Quantive was itself acquired by Microsoft in 2007.
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.