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What do you get when you combine the daily discount model with the urge of the impulse purchase? Merchants hope the answer is instant customers.

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.

Engaging and acquiring customers is no longer as simple as using direct mail.