Bryan Karas Archives

Bryan Karas

CEO of Playbook Media and GrowTal

Bryan Karas is a career marketer, having spent nearly two decades helping businesses of all sizes scale their marketing efforts. Bryan founded Playbook Media in 2017 to help entrepreneurs to navigate the many pitfalls of growth marketing.

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More From Bryan Karas

Marketing

How to Build a Killer Marketing Function at Your Mature Company

A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.

Marketing

How to Build a Marketing Function During the Go-to-Market Stage of Your Startup

If you think hiring experts is expensive, try hiring novices.

Marketing

How to Build a Marketing Function During the Early Stage of Your Startup

Don't settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path.

Marketing

Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand

The ability to recognize opportunities right now and go on the offense is about to pay dividends.

Tech

The Future Founder’s Guide to Artificial Intelligence

2024 will be the year to bring your idea to life. Will AI beat you to it?

Marketing

6 Actionable Marketing Lessons from the Early Days of ChatGPT

Don't put your head in the sand and stoke fears about machines taking over the world; learn how to take the reins and make the machines work for you.

Online Presence

Will ChatGPT Become Another Race to the Bottom in Marketing?

ChatGPT may be entering into a lasting category of functionality that marks its creation as a watershed moment.

Marketing

3 Marketing Fails That Demonstrate The Importance of Fundamentals

There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.

Building a Business

These 3 KPIs Are The Key to Surviving a Recession

If you're starting to feel growth slow, don't wait for it to worsen. Instead, start making strategic changes and decisions.

Marketing

Why This Ugly Duckling of Marketing Might Just Save Your Business

Despite their popularity in pre-pandemic days, predictive analytics is crucial to your marketing strategy.

Business Funding

4 Crucial Indicators To Know Before Seeking Venture Capital Funding

Are you thinking of raising VC money in this environment? Ask your marketing team for these four crucial indicators before pitching.

Marketing

3 Things Marketers Get Wrong With Expansion

It's time to expand your marketing efforts past the behemoths of Facebook and Google. But beware, don't make these mistakes.

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Bryan Karas

More From Bryan Karas

How to Build a Killer Marketing Function at Your Mature Company

How to Build a Marketing Function During the Go-to-Market Stage of Your Startup

How to Build a Marketing Function During the Early Stage of Your Startup

Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand

The Future Founder’s Guide to Artificial Intelligence

6 Actionable Marketing Lessons from the Early Days of ChatGPT

Will ChatGPT Become Another Race to the Bottom in Marketing?

3 Marketing Fails That Demonstrate The Importance of Fundamentals

These 3 KPIs Are The Key to Surviving a Recession

Why This Ugly Duckling of Marketing Might Just Save Your Business

4 Crucial Indicators To Know Before Seeking Venture Capital Funding

3 Things Marketers Get Wrong With Expansion

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