Caroline Carter-Smith is the co-founder of , which helps businesses be more human, providing communications, branding and social media management services for CEOs and senior executives. They've helped leaders at Fortune 500 companies and fast-growing startups build their brand, expand their influence and inspire their team.
From relying too heavily on AI to not expecting the unexpected, here's how to communicate effectively as a leader in the year ahead — and avoid needless controversy in the process.