Building a Business
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
César Melgoza
Founder and Chief Executive Officer of Geoscape
César M. Melgoza is founder and chief executive officer of Miami-based , a business intelligence company that's helped dozens of leading brands grow their multicultural customer base. Melgoza is a leading innovator and thought leader on business strategy, consumer insights and public policy.
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