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Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.

Leadership increasingly involves your ability, and willingness, to listen.

Connect with customers on an emotional level, consistently.

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.

Fostering loyalty increases the likelihood of long-term growth and sustainability.

Research shows how even an average 3-star rating for your business can hurt your bottom line.

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.