Buying a Franchise
What’s in a Name? How to Choose and Protect the Perfect Brand Identity
Craft a memorable, trademarkable name that reflects your values and sets your business apart.
Clarissa Buch Zilberman
Freelance Writer, Editor & Content Marketing Consultant
Â鶹Éç Staff
Clarissa Buch Zilberman is a writer and editor based in Miami. Specializing in lifestyle, business, and travel, her work has appeared in Food & Wine, Realtor.com, Travel + Leisure, and Bon Appétit, among other print and digital titles. Through her content marketing consultancy, , she leverages her extensive editorial background and unique industry insights to support enterprise organizations and global creative agencies with their B2B, B2C, and B2E content initiatives.
Want to write for Â鶹Éç too?
Apply to join Â鶹Éç Leadership network.
More From Clarissa Buch Zilberman
Buying a Franchise
Demystifying Your Profit & Loss Statement — A Guide for Franchisees
When you master the P&L statement, you'll be well on your way to running a profitable business.
Buying a Franchise
Golden Opportunities — Why These Chicken Franchises Are Sizzling in 2024
These franchises serve up crispy, juicy goodness that keeps customers clucking back for more.
Buying a Franchise
Ready to Invest? Explore the Top 10 Sandwich Franchises of 2024
Bite into the best sandwich franchises according to the 2024 Franchise 500 Ranking.
Buying a Franchise
Ready to Own a Business? Check Out These 15 Franchises You Can Start For Under $25K
Looking for an inexpensive franchise to open? Explore the best franchises under $25k, according to the 2024 Franchise 500 Ranking.
Buying a Franchise
You Can Start These 10 Franchises for $10,000 or Less
Many budget-friendly franchise opportunities are in industries with high demand, such as home services, cleaning or mobile businesses.
Buying a Franchise
The Top 10 Burger Franchises in 2024
Taste the sizzle success with the best burger franchises, according to the 2024 Franchise 500 Ranking.
Buying a Franchise
The Top 10 Coffee Franchises in 2024
From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.
Buying a Franchise
From Boxing to Pilates to Personal Training — Explore the Top 15 Fitness Franchises of 2024
Flex your franchise muscle and discover today's powerhouse fitness franchises, where sweat meets success in every rep.
Buying a Franchise
From Iconic Pancakes to Pepsi Maple Syrup Cola — 10 Fascinating Facts About Breakfast Giant IHOP
Discover 10 fascinating facts about IHOP, from its iconic pancakes and innovative marketing stunts to its community initiatives and global expansion.
Buying a Franchise
From ‘Where’s the Beef?’ to the Metaverse — Here’s How Wendy’s Keeps Innovating Fast Food
Discover these surprising facts about Wendy's, from its iconic square burgers to its innovative drive-thru and commitment to social responsibility.
Buying a Franchise
10 Surprising Ways KFC’s Innovation and Marketing Have Propelled the Brand to Worldwide Success
Known for its "finger-lickin' good" chicken and the secret recipe, KFC has become a global icon in the fast-food industry.
Buying a Franchise
From Roast Beef Titans to Innovative Trendsetters — 10 Surprising Facts About Arby’s
Discover 10 surprising facts about Arby's, from quirky promotions and celebrity collaborations to groundbreaking innovations in the fast-food industry.
Buying a Franchise
Beyoncé Gets Free Popeyes for Life — and Other Surprising Facts About the Chicken Chain
Do you think you know everything about Popeyes? Dive into these 10 intriguing facts about the chicken giant that will surprise you.
Buying a Franchise
7 Ways The Expanded Joint Employer Rule Would Hurt Franchises — And Your Wallet
Increased liability, higher compliance costs, reduced autonomy, and potential economic ripple effects are just a few ways franchises could be impacted if the rule resurfaces.
Buying a Franchise
6 Ways California’s New Minimum Wage for Fast Food Workers Will Hurt Franchises — And Consumers
Discover how California's new minimum wage law is transforming the fast food industry, impacting franchise owners, employees, and the broader economy.
Buying a Franchise
These 5 Beloved Restaurant Chains Are Making a Comeback After Nearly Disappearing. Is Your Former Favorite on the List?
Through innovative business models, strategic partnerships and rebranding efforts, these iconic chains are poised to reclaim their positions in the market.
Buying a Franchise
10 Little-Known Facts About Taco Bell and its Journey to the Top of the Franchise 500
While you might believe you're familiar with everything there is to know about this fast-food giant and its beloved menu, there's always more to discover.
Buying a Franchise
Behind the Bread — 10 Fascinating Facts You Need to Know About Jersey Mike’s
How old was the franchise founder when he bought the original location of Jersey Mike's? You won't believe the answer.
Buying a Franchise
From Celebrity Endorsements to Boozy Beverages — 20 Incredible Dunkin’ Facts That Will Surprise You
Spoiler alert: America isn't the only country that runs on Dunkin'.
Buying a Franchise
20 Interesting Facts You Should Know About Chick-fil-A
The first-ever Chick-fil-A opened in 1967 in Atlanta's Greenbriar Mall. A chicken sandwich sold for 59 cents and the restaurant was only 384 square feet — roughly the size of a two-car garage.
Buying a Franchise
Know The Franchise Ownership Costs Before You Leap
From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.
Buying a Franchise
Drive for Success With the Top 15 Automotive Franchises in 2024
If you dream of running your own auto repair shop, car wash or specialty vehicle service center, buckle up and get ready to explore the top 15 automotive franchises, according to the 2024 Franchise 500 Ranking.
Buying a Franchise
Interested in The Franchising Industry? Run Through This Essential Checklist For Aspiring Franchisees Before You Invest.
From financing to legal review, we'll cover all the basics before you officially become a franchisee.
Buying a Franchise
Build Your Â鶹Éçial Dream with the Top Home Improvement Franchises in 2024
Whether you're a design enthusiast or a veteran contractor, turn passion into profit and explore the best home improvement franchises.
Buying a Franchise
From Pups to Profits — These Are The Top Pet Franchises For 2024
From dog training to traditional grooming to swanky pet spas, explore the highest-ranking pet franchise opportunities and tap into the thriving pet industry.
Buying a Franchise
Transforming Your Passion Into Impact — Discover the Top 15 Franchises Shaping Children’s Futures
Looking to make a real impact in kids' lives while running a successful business? Check out the top 15 children's franchises, according to the 2024 Franchise 500.
Buying a Franchise
Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.
From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.
Buying a Franchise
Ever Dreamed of Owning Your Own Restaurant? These Top Full-Service Restaurant Franchises Are the Best in the Business
Serving up everything from delectable pizza to sizzling Japanese BBQ, discover the top 15 full-service restaurant franchises, according to the 2024 Franchise 500 Ranking.
Buying a Franchise
From Stalwarts Like Ace Hardware to Emerging Brands Like Nothing Bundt Cakes — See the Top Retail Franchises
Featuring powerhouse brands revolutionizing the industry and empowering entrepreneurs to thrive, explore the top 15 retail franchises according to the 2024 Franchise 500 Ranking.
More Authors You Might Like
George Dimov
CEO of Dimov Tax
Greg Sharrow
CEO and Founder
Scott Greenberg
Business Performance Expert, Speaker & Author
Oleg Boiko
Investor