Marketing
The Dark Side of Discounts
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Dan S. Kennedy is a strategic advisor, marketing consultant and coach in Phoenix. is a pricing and marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance. He is based in the New York City area. Kennedy and Marrs are the co-authors of from 麻豆社 Press.