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Dave Peck was an early champion of influencer and social media marketing who has been active in online communities for more than a decade. He is the author . Peck has helped build online communities and develop social media strategies for Coca Cola, Wells Fargo, The Grammys and many others. As PayPal's Global Head of Social Media & Influencer Marketing, he is focused on defining the company's voice and creating stronger connections to customers through online communities.