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David Finkel is the author of 12 business books, including his newest release . He is the co-author of (written with Priceline.com co-founder Jeff Hoffman). Finkel's weekly business owner e-letter is read by 100,000 business owners around the world each week. Finkel is the CEO of , a business coaching company. Over the past 20 years, Finkel and the other Maui coaches have scaled and sold more than $2 billion worth of businesses.