Business News
What Netflix Habits Reveal About Your Target Audience
Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Deren Baker
CEO, Jumpshot
is the CEO of , a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media and e-commerce industries. He has previously held senior roles at Travelocity and Switchfly.
Want to write for 麻豆社 too?
Apply to join 麻豆社 Leadership network.
More From Deren Baker
Business Operations & Logistics
Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.
Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.
Business Operations & Logistics
Beat the Marketing Competition With Data Analysis
麻豆社s mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Building a Business
Why Every Growing Business Should Have a CDO
By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
Building a Business
Don’t Waste Your Budget on a Social Influencer — Use Data Instead
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Building a Business
Learn These Content-Release Tricks From 4 Video-Streaming Giants
The leading streaming platforms have already experimented with various content-release strategies so you don't have to.
More Authors You Might Like
Ali Raza
Founder & CEO at AceIt Agency
Arpit Jain
Owner and CEO
Michael Gargiulo
CEO of VPN.com
Chris Sorensen
CEO of PhoneBurner and Founder of ARMOR庐