Building a Business
Why Big Data Is Your Key to Beefing Up Customer Engagement
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
Duane Edwards
Co-founder and Senior Vice President, Globys
Duane Edwards is co-founder of , a big data analytics company based in Seattle, Wash., specializing in contextual marketing for mobile operators.
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