Emily Washcovick Archives

Emily Washcovick

Small Business Expert at Yelp

As Yelp's Small Business Expert, Emily is dedicated to helping local business owners succeed and grow. Her expertise spans customer engagement, reputation management, and digital marketing strategies. Through speaking engagements and industry thought leadership, Emily shares insights that entrepreneurs across all sectors can use to build thriving businesses. She is also the host of podcast, from Yelp and �鶹�� Media, where she interviews business owners and industry leaders to uncover the stories, strategies, and creative decisions behind standout businesses.

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More From Emily Washcovick

Thought Leaders

She Turned a Crippling Fear of Public Speaking Into a Thriving Business

Lynn Smith uses her "brain bully" method and insights from her 15-year news career to help executives and small business owners.

Thought Leaders

He Lost His Job and Quickly Started a Side Hustle — Now This ‘Queer Eye’ Star Heads Up a Major Brand

From retail's front lines to national TV, Bobby Berk's approach to entrepreneurship is packed with advice for founders who want to build businesses that last.

Building a Business

These Restaurateurs Relied on One Tactic to Help Them Tackle Their ‘Most Ambitious Challenge Yet’

55 Hospitality founders Jenn Saesue and Chat Suansilphong have turned "filling the white space" into a business model.

Building a Business

She Started a Business That Broke the Mold for NYC Cafés — And Grew It Into a Multi-City Brand

Elisa Marshall built Maman from a single New York café into a beloved brand that feels like "home away from home."

Building a Business

This Venezuelan �鶹�� Craved His Favorite Comfort Food – So He Started a Business Selling It

German Sierra's journey in starting Pana Food Truck is rooted in resilience, culture and connection.

Building a Business

They Built Their First Restaurant With Their ‘Bare Hands.’ Now They Have 380 Locations.

Ted Xenohristos, co-founder of Cava, grew one restaurant into a national brand through hospitality, culture and purpose-driven growth.

Building a Business

He Grew His Small Business to a $25 Million Operation By Following These 5 Principles

Josh Campbell of Rescue Air and Plumbing has shown that lasting success in the trades requires integrity, reliability and genuine care.

Building a Business

These Brothers Turned a 2-Man Operation Into One of the Most Trusted Companies in Their Area. Here’s How.

For Jose and Michael Rodriguez of Pest Brothers, one of Yelp's Top 100 Local Businesses of 2025, success is about more than getting the job done.

Building a Business

Two Industry Leaders Share Their Best Advice for Restaurant Owners – And Reveal the Exact Amount You Can Raise Prices Without Losing Customers

As independent restaurants navigate rising costs, changing customer habits and the lasting effects of the pandemic, these leaders offer advice for entrepreneurs.

Building a Business

This Is What the CEO of Kickstarter Wishes Aspiring �鶹��s Knew

Everette Taylor founded his first company at 19 — this is his best advice for people who want to start a business.

Building a Business

She Created the Dance Studio She Was Looking For. Now, It’s a Nationwide Brand.

Jami Stigliano turned her passion for dance and people into DivaDance, a fast-growing franchise that helps adults build confidence through choreography, connection and community.

Building a Business

She Went From Teacher to Owning a Business in an Unexpected Industry – And Wants Others to Do the Same: ‘There Is So Much Opportunity’

Angie Snow went from teacher and stay-at-home mom to co-owner of a thriving business by embracing leadership, championing women in trades and rethinking what it means to support both employees and customers.

Building a Business

He Went From Customer to CEO of a Rapidly-Expanding Dessert Chain By Following This Process

Neil Hershman built his expansion playbook by perfecting a single store, then replicating what worked across the franchise system without sacrificing customer experience.

Building a Business

He Started a Business and Ended Up on the Brink of Bankruptcy. He Fixed His Mistakes – and Now Teaches �鶹��s What He Wishes He Knew When Starting Out.

Discover how Joe Crisara transformed decades of trial and error in the home services industry into a blueprint for success.

Building a Business

Her Show Was Canceled – But the Setback Taught Busy Philipps a Powerful Lesson for Creators and �鶹��s

Learn how Busy Philipps built a trusted personal brand by embracing unfiltered honesty, turning vulnerability into influence and redefining what authentic connection looks like in the world of celebrity entrepreneurship and digital marketing.

Building a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Building a Business

Want to Work With Influencers? Here’s What Small Business Owners Need to Know.

Julianne Fraser, founder of Dialogue NYC, crafts influencer marketing campaigns that stand out from the competition.

Building a Business

5 Secrets to Success From a Sustainable Business That’s Grown 95% in 3 Years

Here's how the president of this sustainable junk-removal business solves problems fast, treats customers with care and keeps as much as possible out of the landfill.

Building a Business

How This North Carolina Lawn Care Company Earns Customer Loyalty

By prioritizing responsiveness, transparency and efficiency, Sam Speno has cultivated a lawn care business that builds lasting customer relationships.

Building a Business

She Runs a James Beard Award-Nominated Restaurant. Here’s Her 2-Step Process for Hiring the Best Employees.

Krista Cole, who runs Portland, Maine tapas restaurant Sur Lie with chef Mimi Weissenborn, shares hiring tactics that any small business owner can use.

Building a Business

This CEO’s Paint-Your-Own Pottery Business Has 130 Locations — But Anyone Can Use Her Tips for Creating a Customer-First Experience

Color Me Mine CEO Teresa Johnson shares her best tips for engaging with customers and building lasting relationships.

Business Accounting

Expert Strategies to Add to Your Small Business’s Playbook This Tax Season

Leaders at nationwide payroll company Gusto explain how small business owners can leverage tax credits, use smart payroll tools and be proactive about compliance changes to avoid penalties and maximize savings.

Building a Business

The Training (and Business) Philosophy That Sets This Self-Defense Studio Apart

At Nomad Krav Maga, Shane Langwell teaches more than self-defense by helping students strengthen their confidence, resilience and a sense of community that extends beyond the gym.

Building a Business

What Small Businesses Can Learn from Yelp’s Trend Tracker

How Yelp's trend expert helps small businesses thrive by leveraging Yelp Trend Tracker insights, fostering community-focused engagement and embracing data-driven strategies to stay ahead of evolving consumer preferences.

Building a Business

He Turned His BBQ Restaurant Into a Full-Fledged Media Business. Here Are His 5 Best Tips for Growing Your Digital Presence.

Learn how Shawn Walchef built a thriving BBQ and media business through authentic storytelling, digital vulnerability and a bold approach to content creation that inspires entrepreneurs to embrace imperfection via online connection.

Building a Business

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