Marketing
How Influencer Marketing Moves Beyond Raising Awareness
The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
Eric Dahan is co-founder and CEO of Open Influence, where he oversees the strategic vision and growth of the company. Dahan brings a rich understanding of mathematics, game theory and social sciences to his role.
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More From Eric Dahan
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Marketing
Why Influencer Marketing Pays Off for Small Businesses
Harness word-of-mouth from influential people in a cost-effective campaign.
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