Building a Business
Pivot or Persevere? The Key to Startup Success
Perseverance can be overrated as an entrepreneurial trait. Knowing when to change course to test out a new approach might be even more important.
Eric Ries
Eric Ries, author of the , is an entrepreneur and the creator of the lean startup methodology, a new-business strategy that calls for rapid prototyping and frequent customer feedback. He is a co-founder and former chief technology officer of IMVU, an online social entertainment community, based in Mountainview, Calif.
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