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Cooling down after a confrontation takes focus and insight.

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

A growing number of households are ditching their cable and satellite bills for good.

The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.

Use your detective skills to find the perfect gift.

Poor analytics and expensive ad costs are at the top of the list.

Serving our country long after the military.

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.

The best streaming services put the power in your hands to pay only for what you watch.

How to deploy resources to effectively help clients and grow your business.

Batch and blast email campaigns? Forget it.

Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

These are a few moves management can make to keep your employees smiling and working hard.

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.

Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.

Consumers crave content, and so advertisers have become publishers.

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.

Global expansion can be great for your business, and even better for your local economy.

Sure, they're exotic, but have you considered their biggest benefit: cost savings?

You need new contacts. So design a systematic approach to meeting new people.

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.

Surprisingly few companies are taking full advantage of what social media offers.

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.