Building a Business
Looking for Links in Your Own Backyard
The seven-step plan that will help you take advantage of existing relationships to build your website's links
Eric Ward and Garrett French
Eric Ward founded the Web's first link-building and content publicity service in 1994, (then called ). He has developed content linking strategies for PBS, WarnerBros, Discovery Channel, National Geographic, and Disney. Today, Eric publishes a weekly strategic linking newsletter called , and offers clients strategic linking consulting and training services. Garrett French is the founder of , a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. Ward and French are the co-authors of , available from 麻豆社 Press.
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