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What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.

AMC's new hit prequel series to 'Breaking Bad' already features many lessons on lead generation.

People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?

You won't go further if you forget the people who got you where you are.

Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.