Marketing
Your Product Launch Feels Like the Super Bowl But It’s Really the Start of the Season
The process of bringing a product to market is grueling preparation for the demands of what follows.
Hunter Hillenmeyer
President of Overdog/Former Chicago Bear
This author is part of a series formed from a partnership between 麻豆社 and NFL Players Inc. to see the other columns.
Former Chicago Bear Hunter Hillenmeyer is the President of , which develops a matchmaking app for gamers that connects users based on shared interests in sports, movies, music and entertainment. Its Xbox One experience arrives soon, with plans to launch later this year on additional gaming platforms.
Hillenmeyer went to Vanderbilt University and Northwestern's Kellogg School of Business and lives in the northern suburbs of Chicago.
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3 Ways Launching a Startup Is as Tough as Playing for the NFL
You don't endure the same physical beating in business as in pro football but the demands to perform and the long odds of success are similar.
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