Thought Leaders
Are Body-Image Issues Holding Your Team Back?
A new event and book offer two different paths for recognizing and addressing this under-discussed concern.
is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at , an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including , from Â鶹Éç Press.
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More From Jason Falls
Online Presence
Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Â鶹Éçs
Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?
Tech
Siri: When Will Web Accessibility Be The Norm?
Actor behind Apple's voice assistant is the perfect influencer to push for progress.
Business News
Twitter’s Ecommerce Redo Won’t Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
Marketing
What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Marketing
Meet the Agency Disrupting Advertising By Creating Influencers
Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.
Marketing
SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers
The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.
Online Presence
The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.
Marketing
F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of ‘Accepting Less Than You’re Worth’
An inside look at the rapidly growing brand-partnership review site for influencers.
Marketing
Are You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.
Turns out size does matter. But so does intelligence.
Marketing
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
Marketing
How to Build a Successful Influence Marketing Campaign
A six-step recipe is all you need to plow ahead.
Thought Leaders
19-Year-Old Scottish Teen’s Cancer Motivates Â鶹Éçial Success
Influencer-agency owner Suhit Amin is in remission and leading his company's growth.
Marketing
Get to Know the 3 Types of Influencers
It's all about identifying, and adapting to, your expanding circles of trust.
Marketing
HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong
The cable network's new film looks at influencer marketing through an ironically superficial lens.
Marketing
Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
Marketing
With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
Marketing
Do Brands Need to ‘Speak American’?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Online Presence
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Online Presence
The Hard Truths About the Fast Rise of Ello
The newest social network is all the rage, but not a real threat to Facebook.
Building a Business
On the Rocks: Jack Daniel’s and Liquor Giant Diageo Feud Over ‘Tennessee Whiskey’
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Online Presence
How to Get Your Money’s Worth From Social Media Campaigns
In this special 'Ask Â鶹Éç' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Online Presence
How to Drive Sales Through Social Media
In this special 'Ask Â鶹Éç' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Online Presence
How 4 Small Businesses Are Winning on Pinterest
The hot social network can help boost website traffic, sales and customer retention.
Online Presence
5 Things You Need to Know About Facebook’s Edgerank Algorithm
Engaging content and interactivity can help boost your visibility with fans.
Building a Business
5 Mobile Marketing Questions Every Business Owner Needs Answered
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Online Presence
Why Forums May Be the Most Powerful Social Media Channel for Brands
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Online Presence
Four Ways LinkedIn Can Help Your Business Grow
Here's how to use the professional social network to find marketing prospects and more.
Online Presence
What You Need to Know About Using Hashtags on Twitter
Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Online Presence
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
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