Marketing
The 4 Elements of a Winning Ecommerce Ad Strategy
The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Jean-Baptiste Rudelle
Co-Founder and CEO of Criteo
San Francisco-based Jean-Baptiste Rudelle is the co-founder and CEO of, a performance marketing technology company headquartered in Paris. He a serial entrepreneur with a combination of tech and business experience, having founded and served as the CEO of K-Mobile Kiwee.
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More From Jean-Baptiste Rudelle
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Optimizing your strategy for iPhones? Don't forget to consider Android, as well.
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Focus marketing dollars on the very people who actually want to buy something you're selling.
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