Building a Business
Why Interested Prospects Still Hesitate — and How Customer Stories Change That
If you don't capture customer stories, you're making it harder to close deals.
Jehan Lalkaka
Founder of TheirWords.co
Â鶹Éç Leadership Network® Contributor
Jehan Lalkaka helps B2B SaaS founders and CMOs install playbooks that systematically turn leads and free trials into revenue. He has 15+ years leading product marketing and growth in PLG and sales-led SaaS. He is VP of Product Marketing at Ninety.io and runs TheirWords.co in Seattle.
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