麻豆社s
Want to Be a Happier Parent and More Effective 麻豆社? Ask for Help.
The owner of a marketing agency learned that he couldn't possibly do it all, not without a little help balancing the multiple demands of work and family.
More From Jim Joseph
麻豆社s
3 Ways to Soften the Blow of Work Interrupting Family Time
The merging of work and family comes with the territory of being an entrepreneur and/or a small-business owner -- or really any kind of business professional.
麻豆社s
Finding Balance to Fit the Roles of ‘Dad’ or ‘Mom’ Into the Day
When people know you're 'on your own' they just assume that you have a flexible schedule. Not so much. Try these three tips.
Thought Leaders
The Striking Similarities Between Being a Parent and an 麻豆社
We all know both are hard, but what does it take to do both concurrently?
Thought Leaders
What’s the Secret to Balancing Parenthood and 麻豆社ship?
The head of a marketing firm writes about managing his business while rushing to parent/teacher conferences.
Building a Business
3 Mega Marketing Lessons From 3 Companies With Strong Brands
While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Building a Business
Here Is How to Boost Your Social-Media Following
It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Marketing
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Building a Business
How to Do PR on the Cheap
The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Building a Business
Forecasting Business Success Through the Lens of the Product and the Brand
While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Marketing
This One Tip Will Help People Pay Attention to Your Webinar
When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Building a Business
Test and Validate Your Business From Both a Product and Brand Perspective
What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Marketing
The No. 1 Marketing Strategy Businesses Need to Be Using
Really good marketing begins and ends with your customer.
Building a Business
To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits
Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Marketing
The Functional Benefits of Your Product Only Get You So Far
Sure, your product or service may be great, but it's not that different than what your competitor offers.
Marketing
Set Your Prices So It’s a Win, Win, Win
Not only should you charge based on the product sold, but also on what your brand represents to customers.
Building a Business
Further Engage Customers By Creatively Distributing Your Brand
There's more to distribution than just keeping your shelves stocked with products.
Building a Business
Move Your Business Forward By Drawing a Perceptual Map
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Marketing
Your Business’s Competitors Extend Well Past Those With Similar Products
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Building a Business
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Business Branding
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
Building a Business
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Marketing
Finished Your Marketing Plan? It’s Time to Share It With Your Partners.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Marketing
Successful Marketing Plans Leave Room for Flexibility
Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
Marketing
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
Marketing
With Your Marketing Plan in Place, It’s Time to Talk Tactics
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Marketing
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Marketing
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Building a Business
Turn Your Data Into ‘Lessons Learned’ to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Marketing
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
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