Joe De Sena is the founder and CEO of , Inc. De Sena has been an entrepreneur since his pre-teens. From selling fireworks at age 8, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of "entrepreneur." De Sena is the New York Times bestselling author of A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit. He is also the host of the , available on ,and . For information about a Spartan Race in your area, visit .
In the new book, "Extreme Balance: Paradoxical Principles That Make You a Champion," the authors examine the mindset that separates champions from competitors.
Get-it-done grit is necessary but not sufficient to attaining success in life. That which you do must be worthy of your precious time, and that's a determination only you can make.
