Building a Business
3 Lessons Nonprofits Can Teach Businesses About Branding
Strong relationships are built over time through caring, commitment and communication.
Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough Brands, is founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online. Prior to aunching her own business, she was vice president of brand at Richard Branson's Virgin Group.
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More From Julie Cottineau
Building a Business
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To develop a good brand, you have to be a great storyteller.
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