Kartik Anand Archives

Kartik Anand

Executive Chairman of KGV

Kartik Anand is the founder and executive chairman of Kings Group Ventures, an international management group with a global footprint consisting of diversified partnerships, acquisitions, and strategic alliances. He owns and manages multiple companies for over 4000 people.

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More From Kartik Anand

Tech

Artificial Intelligence May Add More Value to Marketing Than Human Brains

The list of advantages that AI presents to enterprises seems to be endless. Interestingly, the debate of ethics and human devaluation due to AI is also ongoing on the side. So, which is it going to be?

Business Operations & Logistics

Use The Power of Analytics for a Better Tomorrow for Your Business

Analytics could be the bedrock of all enterprise B2B strategies, but there are also pitfalls to be on guard against, especially in the changing business scenarios in a post-pandemic world.

Marketing

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie's advantages?

Marketing

Should You Trust Artificial Intelligence in Marketing?

For all its controversial biases, artificial intelligence comes out as the best tool for marketers.

Marketing

Marketing Trends in the Post-Pandemic Business Environment

There is no wishing away the changes of the last two years.

Building a Business

How Intelligent Businesses Use Business Intelligence

While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades.

Marketing

Why You Should Look at Data for Smart Marketing

Good marketing strategies are not birthed merely in experience, connections or gut-feel anymore.

Marketing

Account-Based Marketing is the Magic Wand of B2B Marketing

The difference between ordinary marketing and ABM investment is between spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely leads.