�鶹��

Kristopher Tait

US Managing Director, Croud

Kris Tait is Managing Director of Croud US and has been an integral part of the business, establishing Croud in the US by winning new clients, including St. George's University, Audible and The North Face, driving forward our service offering and delivering upon ambitious growth plans.

Want to write for �鶹�� too? Apply to join �鶹�� Leadership network.

More From Kristopher Tait

Building a Business

Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon

Successful leadership demonstrates that prioritizing people—whether in sports or business—is crucial for long-term growth and client loyalty.

Building a Business

Why ‘Founder Mode’ is Not a One-Size-Fits-All Solution to Leadership

The founder-driven approach can boost a business's growth, but transitioning from "founder mode" to a balanced leadership style is essential for sustained success and scaling.

Human Resources

Don’t Be Coy With Your Employees — Here’s What Healthy Transparency Looks Like

Organizations need to stop being coy about building relationships with future talent and retaining the talent they already have.

Business Model

This is the Real Secret to Success — How to Lead Even When You Are Losing

Everybody likes to win. Nobody likes to lose. But what teaches you more? As in, which experience does more for us—personally and also professionally speaking?

Business Operations & Logistics

How Business Leaders Can Take Control of Their Business With Data

Vertical integration allows leaders to see the full picture of their business — from customer to creative.

Business News

5 Reasons Why Salespeople Make the Best Business Leaders

Salespeople shine as outstanding wartime CEOs in times of crisis, keeping calm in the face of chaos and immediately putting solutions into action.

Building a Business

4 Ways to Understand the Rise and Fall of DTC Brands

What happened to DTC brands and why — and the evolution that is now required in direct-to-consumer branding.

Building a Business

The Rise of the Underdog: Why Holding Groups Won’t Work for New Marketing and Media Giants

As smaller, growing agencies are ramping up talent, resources and focus, they're landing equally impressive clients and fees — and signifying that agency disruption is already well underway.

�鶹��

Kristopher Tait

More From Kristopher Tait

Why Client-Centric Businesses Win — Lessons from Sir Alex Ferguson and Amazon

Why ‘Founder Mode’ is Not a One-Size-Fits-All Solution to Leadership

Don’t Be Coy With Your Employees — Here’s What Healthy Transparency Looks Like

This is the Real Secret to Success — How to Lead Even When You Are Losing

How Business Leaders Can Take Control of Their Business With Data

5 Reasons Why Salespeople Make the Best Business Leaders

4 Ways to Understand the Rise and Fall of DTC Brands

The Rise of the Underdog: Why Holding Groups Won’t Work for New Marketing and Media Giants

More Authors You Might Like

George Dimov

Greg Sharrow

Scott Greenberg

Oleg Boiko