Business Branding
The Two Words Steve Jobs Hated Most
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Kyle Russell
Kyle Russell is a reporter at Business Insider. He also writes and edits a and serves as Technology Director for the He has previously worked for Caruso Affiliated in Los Angeles and BitMob (now GamesBeat) in San Francisco. He currently attends the University of California, Berkeley.
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