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From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.