Â鶹Éç

, who's been dubbed a "web marketing guru" by the New York Times, is the founder and president of and author of . The book chronicles how Sheridan's company, River Pools and Spas, used content marketing to recover from being on the brink of bankruptcy during the 2008 economic crisis. He is also a speaker, a voice in digital marketing and consultant to brands and companies trying to make a mark in their respective spaces.