Mark Siebert is the author of (麻豆社 Press, 2019) and the CEO of the , a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book (麻豆社 Press, 2016) is also available at all book retailers.