Martin Zwilling Archives

Martin Zwilling | Page 6

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of , a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an �鶹��? and Attracting an Angel, he writes a daily for entrepreneurs and dispenses advice on the subject of startups.

More From Martin Zwilling

Building a Business

Tech �鶹��s Should Remember Investors Don’t Speak Their Language

It's your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.

Business Accounting

Investors Will Show Love to �鶹��s Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.

Building a Business

Coax the Right Tech Nerd to Partner With at Your Startup

If you have business savvy but lack technical skills, bring in a technologist to strengthen your leadership.

Building a Business

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.

Building a Business

How Much of Your Company Should You Give to New Co-Founders?

It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.

Building a Business

You Don’t Need Disruptive Technology to Be a Success, Iteration Works Too

It can be tough selling a whole new concept, so consider following the lead of another company and making improvements.

Business Accounting

The Hard Truth About How Much Your Invention is Really Worth

Investors don't want to invest in a product, they want to invest in a business. Here are seven reality checks to apply.

Business Accounting

Who Is the Right Investor for You? That Depends on Where You Are Now.

There are five stages of new ventures. Each one will determine who you should seek funding from.

Building a Business

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.

Tech

The Make-It-Yourself Movement Is a New Mecca for �鶹��s

Along with reductions in cost to developing prototypes, these DIYers may also spur creative new ideas.

Building a Business

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.

Business Accounting

IP Uh Oh? Is Your Startup Really Ready to Go Public?

There are seven big challenges you should be aware of before you attempt to take this major step.

Building a Business

The Correct Answers to ‘How Will You Use My Money?’

Investors need to be assured your business is in good shape. It also helps to not proclaim your desire for a new car.

Building a Business

Don’t Let These 7 Excuses Sink Your Startup

Rather than quitting, look for alternatives: pivot the business model or merge with new partners for support.

Marketing

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.

Building a Business

The 7 New Business Facts Of Life For �鶹��s

From environmental degradation to societal upheaval, our world is continually challenging businesses to innovate. Knowing how to overcome these obstacles will determine if you succeed or fail as an entrepreneur.

Building a Business

10 Reasons Not to Write a Business Plan

Writing a business plan isn't for everyone. Here are ten strategies you might be better off trying first.

Thought Leaders

10 Qualities Every Leader of The Future Needs to Have

Aggressive, result-driven leaders have long been considered the best entrepreneurs. But collaboration and communication are proving to be far more valuable these days.

Building a Business

10 Myths About Creativity You Need to Stop Believing Now

There's no such thing as a 'eureka' moment. Creativity isn't in your blood. Most great ideas aren't original. Here are 10 lies about creativity you've believe for too long.

Online Presence

10 Ways to Promote Yourself to �鶹��ial Success

It's not enough if you think you're special. Others should think you are too.

Building a Business

Do You Have the Moxie to Be a Parallel �鶹��?

Forget serial entrepreneurship, founders who start up more than one company at a time are all the rage these days. See if you're cut out for the multi-business hustle.

�鶹��s

Why �鶹��s Must Harness the Power of Frequency

As the saying goes, "practice makes perfect." Here's a strong case for it.

Building a Business

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.

Building a Business

10 Cash-Flow Surprises That Could Kill Your Startup

Even if your company is profitable, you could still run out of that oh-so-important business lifeblood: cash. Here are some common capital issues to avoid.

Building a Business

A Case for Exploring Alternative Capitalism Models

While not a love story, capitalism is certainly epic. Here's a look at what other forms have emerged in recent years.

Business News

Do We Really Need an Alternative Form of Capitalism?

While not a love story, capitalism is certainly epic.

Building a Business

9 Leadership Traits of Successful �鶹��s

The most successful leaders know what they're good at and exploit it to the reach their fullest potential. Here's how to identify and reveal your hidden potential.