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Mel Carson

Founder and Principal Strategist at Delightful Communications

Mel Carson is founder of , a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of and about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.

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More From Mel Carson

Business Branding

5 Ways to Make Your Personal Branding Statement Stand Out

If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?

Business Branding

3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.

Business Branding

People Want to Know and Like You. Invest in Your Personal Branding Now.

When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.

Thought Leaders

The Road to �鶹��ship Is a 10-Year Journey: CEO Success Stories From Silicon Valley

The CEOs of Ustream, BrightEdge and Zuora recently listed three 'crossroads' they had to expertly maneuver, to find that success.

Building a Business

5 Tips for Finding and Keeping a Good Mentor

Not being afraid to ask is the first hurdle you'll face.

Building a Business

4 Alternative Metrics to Evaluate Your PR Campaign’s Success

We've moved oh so far since the days of limited information about PR placements.

Tech

8 Digital Experts �鶹��s Can Learn From

These men and women's strong personal brands act as positive beacons for their companies.

Marketing

Improve Your Content Marketing to Increase Your Business’s Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.

Building a Business

5 Ways to Tell If You’re Doing Social Media Right

More followers and more fun are just some of the criteria of success.

Building a Business

Report Highlights Digital Trends �鶹��s Need to Know About in 2015

ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.

Building a Business

4 Questions to Ask When Perfecting Your Personal Brand

How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.

Marketing

3 Things �鶹��s Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.

Building a Business

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.

Online Presence

5 Powerful Moves for LinkedIn Mastery

Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.

�鶹��s

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.

Building a Business

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.

Online Presence

Increase Engagement on Twitter With Solid Tactics Backed by Research

If your followers are spending time on your social patch, they're spending less time with your competition's.

Building a Business

5 Behaviors of a Successful and Trustworthy Consultant

For a successful business relationship to get off the ground and thrive, both sides need to trust and respect each other.

Online Presence

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.

Marketing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.

Building a Business

Through Storytelling, �鶹��s Can Get People to Hit the ‘Buy’ Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.

�鶹��s

4 New Year’s Resolutions You Could Start Tomorrow

Here are four productivity ideas to put into practice ahead of time and gain a head start on 2015.

Online Presence

To Keep Your Brand’s Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.

Marketing

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.