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With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.