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When you're designing your site for the mobile web, the secret is simplicity.

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The Complete Idiot’s Guide toFacebook Tweetchat Twitter Facebook Page Twitter Internet Connectivity: Make sure your internet connection is up and running before the scheduled chat, and have a backup connection; for example, a wireless option if your cable connection goes down or acts funky. Prepared Q&A: If your tweetchat includes moderated Q&A where you know […]

Social media is on the fast track to becoming the coreoutlet for corporate communications, marketing, public relations and customer service. If your businessis not involved in social media via venues including Facebook, Twitter,LinkedIn and YouTube, the good news is that it’s not too late to start. Evenbetter news is that conferences, including the ones listed […]

Sidestep sticker shock by creating a detailed budget for designing, building and launching your website.

As entrepreneurs, we’re increasingly hearing that cloud computing can benefit our businesses; but what is the “cloud” and how exactly does it work? The fact is that you’ve probably been using cloud computing for years, perhaps without realizing it. If you have a Hotmail e-mail account, use Facebook, or do your banking online, you’re utilizing […]

I hate to be the bearer of bad news, but it’s been a bad week for business, no doubt about that. New jobless claims are on the rise–again. The stock market has dropped below 10,000–again. The national debt has climbed to its highest level since World War II, and pending home sales plunged a record […]

Creating a business blog may be a simple part of your online strategy, but how and where to host it?

This week’s Four For Friday is a little different. Rather than asking you, our readers, to weigh in on four issues currently impacting businesses, today I’m asking someone else to answer four questions of my own (questions that similarly reflect the current climate in business). If this goes well–meaning if you like the format and […]

According to the latest figures from the KauffmanFoundation, for each month in 2009, 340 out of 100,000 U.S. adults started anew business. That statistic, the highest in the last 14 years, represents a 4percent increase over 2008, or 27,000 more starts per month than in 2008, and60,000 more starts per month than in 2007. What […]

You walk past a group of employees gathered in one ofyour company’s meeting rooms, laptops and notepads are strewn along a table thesize of a small state. There are charts and graphs and PowerPoint presentationsand three-quarters of the people in the room have a hand in the air.There’s a lot of brainstorming going on here, […]

Your brand gains exposure in two ways–throughadvertising and earned media. Advertising is everything you pay for to promoteyour brand, including advertisements on TV and radio, in newspapers andthrough social media venues (such as Facebook). Earned media is what resultsfrom other business efforts and achievements, such as delivering innovativeproducts, high-quality customer service or winning an industry […]

Make your site a better search engine target by optimizing your company's images.

Small businesses often believe they are at the mercy of reviewers in online review and recommendation sites. And the more businesses think they’re being misrepresented online, the more vocal their dissatisfaction becomes. Recently, several small businesses filed a class action lawsuit claiming that review site Yelp.com was removing negative reviews and reinstating positive reviews for […]

Q1 – Importance Q2 – Home Q3 – Frequency i.e., one every week or month Q4 – Social Media

Citibank released its first quarter small business survey on Tuesday, offering the view that despite indications that the economy is getting better, most small businesses say they’re still dealing with the aftermath of the recession. In addition, these skeptical entrepreneurs are saying that while their businesses might be doing a little better than they expected, […]

On the surface, one would think job applicants wouldn’twant their prospective new bosses to know how drunk they got at a party the nightbefore the job interview. But just how could a potential employer discoversuch things? Easily. It’s written all over the applicant’s Facebook wall foreverybody to see and comment on. (Girl, you barfed behind […]

Q1 – Charitable Giving Q2 – Volunteering Q3 – Starting Up Q4 – Cause Marketing

Q1 – Motivation Q2 – Mentors Q3 – Politics Q4 – Advice

Did you hear the one about the guy who walks into a bar and ends up losing the next generation of Apple’s iPhone? According to Gizmodo.com, the guy is Gray Powell, an Apple software engineer who was field-testing the device. Long story short, Powell left the phone–which isn’t scheduled to be released until at least […]

If you’re dipping your big toe into the waters of social media marketing–all the while wondering if these somewhat obscure channels will really help promote your business or brand–I’ve got some good news for you. A well-researched report entitled the “2010 Social Media Marketing Industry Report,” was published this month, and it should be required […]

Google, which currently owns 65 percent of the searchmarket, has just renamed its Local Business Center‘Google Places‘and added a host of new features, demonstrating the behemoth’s ongoingcommitment to letting business owners manage their online presence using the world’s No. 1 searchengine. As I’ve written before, you can add your business to the GooglePlaces directory (if […]

Q1 – Location Q2 – Personalization Q3 – Productivity Q4 – Entertainment

Seven reasons to avoid using Flash on your website