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Mike Feazel

CEO & Co-Founder of Roof Maxx

�鶹�� Leadership Network® Contributor

Mike Feazel, co-founder of Roof Maxx, is a roofing industry leader known for innovation and sustainability. A former top contractor and columnist, he's a sought-after voice on roofing trends, business growth, and plant-based solutions that extend roof life.

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More From Mike Feazel

�鶹��ship

The Simplest Way to Turn One-Time Buyers Into Repeat Customers — and It Won’t Cost You a Dime

Transparency with customers is a competitive advantage, not a risk. Here's how proactive communication improves Customer Lifetime Value.

Sales

The Hidden Cost of Chasing Quick Profits (and How to Avoid It)

Long-term brand acclaim is the key to sustainable revenue, but what about when you need income on a shorter timeline?

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Why the Best Startup Ideas Often Start with a ‘No’

Sometimes, "no solution" just means "no one has figured it out yet."

Building a Business

Most Founders Obsess Over Growth — and They’re Sacrificing the 1 Thing That Makes It Sustainable

�鶹��s talk too much about growth and not enough about maintenance.

Building a Business

The Secret to Scaling a Physical Service Business Without Burning Out

How physical service businesses can overcome logistical constraints and scale sustainably with smarter systems.

Marketing

AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.

AI has unexpectedly increased the cost of acquiring new leads. Here's how we've shifted our strategy to protect ourselves.

Building a Business

The Right Way to Build an Online Community Around Your Brand

Public online communities are risky for your brand. Here's an alternative that gives you the benefits of online communication while avoiding some of its biggest pitfalls.

Building a Business

When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.

If you want customers to choose you when money is tight, you need to make your value obvious.

Business Ideas

Why ‘Boring’ Businesses Can Be the Smartest Investments

You don't need a flashy idea to build a successful business. The most practical ones are often the most profitable.

Marketing

We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It

Learn about the value of brand ambassadorship in a world starving for human connections.

Building a Business

Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.

Don't let your age stop you from starting a business. Your past experience might be exactly what your future venture needs.

Human Resources

AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.

As white-collar opportunities shrink, young workers are betting on hands-on careers that offer real security.

Business Funding

Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.

Got rejected by investors? Your company isn't doomed. Here's why you might actually be better off.

Building a Business

You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.

Here are three signs that'll tell you it's time to bring in new talent to help grow your business.

Building a Business

How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same

When we couldn't outspend the biggest companies in our industry, we found another way to compete.

Building a Business

How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It

Here's how you should view your competition when your business operates in a narrow category.

Marketing

Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates

Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.

Business Model

We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.

The dealership vs. the franchise: Which business model is better for you?

Building a Business

I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.

Here's how you can leverage reviews and social proof to grow your business.

Building a Business

How to Balance the Personal and Professional When Running a Family Business

Running a family business comes with many benefits, but it presents several unique challenges as well. Here's what you need to consider.

Tech

How I’m Using AI to Grow My Business and Empower (Not Replace) My Team

Don't worry about AI replacing your talent. Here's how you can leverage it to enhance their value.

Business Ideas

The 4-Step Strategy That Helped Us Create a Fast-Growing New Niche in a Legacy Industry

Here's how you can create a profitable new category in a legacy industry that's waiting to be disrupted.

Building a Business

Want to Grow Both Your Business and Its Impact on the World? Here’s What You Need to Do.

Here's what having a nonprofit partner really means for your business.

Thought Leaders

How 15 Years of Almost Failing Helped Me Find a Pathway to Success

Valuable lessons from a struggling business

Building a Business

5 Principles for Building a Business That Thrives When the Economy Doesn’t

These five principles helped me grow my business during one of the worst recessions in our lifetimes.

Building a Business

How I Built a Business That Helps People Feel Good About Doing the Right Thing — and Why You Should, Too

Don't just chase profit. Helping customers change the world for the better creates loyalty and meaningful impact.

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Mike Feazel

More From Mike Feazel

The Simplest Way to Turn One-Time Buyers Into Repeat Customers — and It Won’t Cost You a Dime

The Hidden Cost of Chasing Quick Profits (and How to Avoid It)

Why the Best Startup Ideas Often Start with a ‘No’

Most Founders Obsess Over Growth — and They’re Sacrificing the 1 Thing That Makes It Sustainable

The Secret to Scaling a Physical Service Business Without Burning Out

AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.

The Right Way to Build an Online Community Around Your Brand

When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.

Why ‘Boring’ Businesses Can Be the Smartest Investments

We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It

Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.

AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.

Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.

You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.

How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same

How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It

Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates

We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.

I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.

How to Balance the Personal and Professional When Running a Family Business

How I’m Using AI to Grow My Business and Empower (Not Replace) My Team

The 4-Step Strategy That Helped Us Create a Fast-Growing New Niche in a Legacy Industry

Want to Grow Both Your Business and Its Impact on the World? Here’s What You Need to Do.

How 15 Years of Almost Failing Helped Me Find a Pathway to Success

5 Principles for Building a Business That Thrives When the Economy Doesn’t

How I Built a Business That Helps People Feel Good About Doing the Right Thing — and Why You Should, Too

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