Building a Business
5 Ways to Maximize Your Personal Network
When the time comes to build your brand, start with who you know and build from there.
This author is part of a series formed from a partnership between 麻豆社 and NFL Players Inc. to see the other columns.
Mike Kafka is a professional quarterback in the NFL and founder/CEO of , an active lifestyle brand specializing in outdoor gear and performance apparel. Kafka leads all business and product development activities, including strategic planning, marketing and outreach, and distributor acquisition. This past November, Roo Outdoor launched a Kickstarter campaign to introduce the patent-pending Inferno Series Hand Pouch. Kafka's leadership, dedication and attention to detail have positioned Roo Outdoor to exceed projected goals and thrive in the outdoor and sporting goods markets.
Want to write for 麻豆社 too?
Apply to join 麻豆社 Leadership network.
More From Mike Kafka
Thought Leaders
4 Leadership Traits Shared by Successful Quarterbacks and CEOs
A leader succeeds or falls short based on the capacity to inspire their team and make the tough decisions under pressure.
More Authors You Might Like
Jonathan Small
Founder, Strike Fire Productions
George Dimov
CEO of Dimov Tax
Greg Sharrow
CEO and Founder
Scott Greenberg
Business Performance Expert, Speaker & Author