Natasha Zo Archives

Natasha Zo

Media Relations Specialist

Natasha Zo is a former journalist turned international media relations specialist. As a founder of a boutique PR agency, she is on a mission to amplify messages of conscious leaders through earned media. She helped launch Amazon bestsellers, booked national TV, and over 400 podcast interviews.

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More From Natasha Zo

Business Branding

5 Levels of Brand Visibility and How to Make It to the Top in 2024

Use these practical tips to go to the next level of visibility with your brand.

Building a Business

Publishing a Book? Dominate Bestseller Lists Like My Client Did With This Proven Strategy

We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.

Marketing

If You’re Going to Be a Guest on a Podcast, Don’t Make These 4 Mistakes — They Could Cost You Leads.

Many entrepreneurs are using podcast guesting as their go-to marketing strategy. If it hasn't quite worked for you yet, check if you are making any of these four mistakes.

Marketing

Why Cat Videos Are Your Number One Competitor — And How You Can Beat Them

We remember to analyze who we are up against in our niche and forget the rest of it: the whole wide web fighting for our prospect's attention.

Thought Leaders

3 Ways to Use ChatGPT to Spark Your Creativity

Brainstorming product ideas or new ways to pitch your company — AI can be a great help to decent into the state of creative flow.

Business Operations & Logistics

3 Myths About PR That Are Hurting Your Brand’s Success

Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.

Human Resources

4 Trends That Will Disrupt Your Communication Strategy

Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?

Business Branding

Your Personal Brand Story: Does It Need To Be A Story Of Struggle?

Everyone faces challenges, but not all stories of transformation are filled with extraordinary events — and despite popular opinion, they don't need to be.

Marketing

How to Capitalize on Current Trends and Get Featured In Media

Turns out, a killer story with a creative twist isn't enough to get your pitch accepted. Here's how to really pique a journalist's attention.

Business Branding

5 Secrets People With Popular Personal Brands Never Told You

As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.

Thought Leaders

Lessons I Learned After Everything Went Wrong in My Business

Here's a quick crush test to apply to your business, based on many things that went wrong in mine.

Business Operations & Logistics

5 Fresh PR Ideas If You’re Tired of Knocking on Closed Doors

There's an opportunity for everyone to grow through publicity - you just have to find the right one.

Thought Leaders

How to Navigate Your Company’s Communication Strategy During a Global Crisis

In light of Russia's recent invasion of Ukraine, here are some points to keep in mind.

Marketing

5 Personal-Branding Trends to Pay Attention to in 2022

As we approach 2022, it's clear that a strong personal brand is a solid business asset.

Marketing

Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches

Big claims might be killing your media outreach.

Business Operations & Logistics

How to Use Different Social-Media Platforms to Build Press Relationships

Here's how to make the critical press connections that help your company get featured.

Building a Business

3 Ways to Stand Out in the Expert Economy

Our modern-day technological revolution has led to an overwhelming increase in the amount of available information -- and an increased demand for those who can help us make sense of it.