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Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.

Here are a few tips on how a company can command thought leadership through content while also ensuring their brand remains top of mind.

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.

When it comes to adoption and content strategy, there are three schools of thought.

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.