Building a Business
Should You Market Like Chipotle or Be Conversational?
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Perry Evans is CEO and founder of , a company that has developed a free mobile app called Perch that allows small business owners to discover what businesses in their neighborhood are doing to engage with local consumers via social sites, check-in apps, deal sites and reviews. He is also a founding executive of MapQuest, Jabber and Local Matters.
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More From Perry Evans
Online Presence
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Building a Business
This Crucial Market Research Can Help Your Company Shine
Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
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