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Perry Marshall | Page 2

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of , a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, (�鶹�� Press, 2013), (Enterpreneur Press, 2014), (�鶹�� Press, 2014), and (�鶹�� Press, 2016). He blogs at .

More From Perry Marshall

Tech

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads

Online Presence

How to Use the Two Greatest Superpowers of Facebook’s Analytics Tool

Find out how the Facebook Pixel can help you understand and build your audience.

Marketing

Implementing 2 Advanced Google AdWords Strategies

Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.

Marketing

The Easiest Way to Do Real-Time Market Research and Give Customers What They Want

How you can get the most money from your customers by giving them exactly what they want to buy

Marketing

8 Steps to Setting Up Ad Conversion Tracking the Right Way

Get it right from the start by following this Google AdWords expert's advice for tracking your ad spend.

Marketing

Channeling the Power of a Blind Ad Test

Use the Google Display Network to effectively test your ads and determine the ones that will really work.

Marketing

3 Tips for Writing Online Ad Headlines and Text That Grab Your Buyers’ Attention

With a limited word count, find out how you can make every word of your Google ads count.

Marketing

5 Steps to Finding the Most Profitable Keyword

These quick steps can help you put together a first draft of your keyword list.

Building a Business

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.

Marketing

5 Steps to ‘Bernie Madoff-Proof’ Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.

Thought Leaders

True Experts, Original Sources and First Principles

Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.

Marketing

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.

Building a Business

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.

Building a Business

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.

Marketing

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.

Building a Business

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.

Marketing

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.

Marketing

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.

Thought Leaders

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.

Building a Business

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.

Marketing

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.

Building a Business

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.

Building a Business

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.

Marketing

How to Find Keywords That Will Drive the Most Traffic to Your Website

Ignoring this element of the game could leave you permanently warming the bench.

Building a Business

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.