Marketing
The New Axis of Business Initiatives: Strategic Community Engagement
The power shift from business to consumer -- in the works for decades -- is now complete.
Peter Coffee
VP, Strategic Research, Salesforce
Peter Coffee is VP for Strategic Research at Salesforce, where he serves as a liaison with the IT and business community, to define the opportunity and clarify customers' requirements on the company's evolving Salesforce1 Platform. Reach him on Twitter .
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