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Richard Stokes

Author, Founder and CEO of AdGooroo

Richard Stokes is the founder and CEO of , a Chicago-based Kantar Media company and a provider of digital marketing intelligence. A certified expert in both email marketing and conversion optimization, Stokes is a respected speaker and author on search topics. Find him on Twitter at .

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More From Richard Stokes

Building a Business

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Building a Business

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.

Building a Business

3 Steps to Improve Your Ad’s Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.

Marketing

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.

Marketing

10 Quick Ways to Increase Your Ads’ Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

Marketing

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.

Marketing

Who Should Use Pay-Per-Click Advertising and Who Shouldn’t

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.

Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.

Marketing

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.

Building a Business

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.

Marketing

7 Ways to Save on Search Advertising

Tips to keep your wallet fat and strengthen your online ad campaigns

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