Building a Business
Why Pre-Filtering Clients Is Essential to Your Success
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Sara Rotman
Founder, CEO and CCO of MODCo Creative
Sara Rotman is the founder, chief executive and chief creative officer of , a New York City-based branding agency whose clients include Tory Burch, Vera Wang and Carolina Herrera. MODCo is the only fashion advertising agency that is exclusively female-owned and run.
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