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Shaun Buck | Page 2

�鶹��, Speaker, Author, & CEO of The Newsletter Pro

Shaun Buck is the co-author of (�鶹�� Press, March 2016) as well as CEO of Boise, Idaho-based , the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe.

More From Shaun Buck

Building a Business

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.

Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.

Building a Business

What Are You Willing to Give Up to Start Your Business?

The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.

Tech

Build a Customer Communication Channel That’s Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.

Marketing

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.

Marketing

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.

Thought Leaders

Employee Reviews Should Include the CEO

All human beings have blind spots, including founders and owners. Commit to finding yours, you may be surprised by what you discover.

Building a Business

Lessons I’ve Learned About Getting Hiring Right the First Time

Firing an employee is among the most unpleasant responsibilities of being boss, in part because their failure is also your failure.

Thought Leaders

The Right Way to Fire an Employee

Start with the bad news, tell them when the last check will be in their bank account and get them out the door.

Building a Business

2 Secrets to Maximum Referrals

There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.

Marketing

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.

Marketing

The No B.S. Guide to Retaining Customers and Getting More Referrals

Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.