Marketing
What Makes Your Video Shareable — And Viral
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Stephen Voltz and Fritz Grobe are the founders of , a viral video studio based in Buckfield, Me., that created which garnered over 120 million YouTube viewers. They are the authors of (McGraw-Hill, 2013).