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Steve Yastrow is the author of , and the founder of .

Steve is a non-stop idea generator, business advisor and best-selling sales author. When he's not creating new ideas for his books and other writings, he's thinking about how to apply his ideas to his clients' businesses.

Steve is the author of three books, Brand Harmony, We: The Ideal Customer Relationship and Ditch the Pitch, a best-selling sales book. He is a former senior marketing executive with Hyatt Hotels and is now president of Yastrow and Company, his consulting firm.