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Tracey Wallace

Managing Editor of Bigcommerce

Tracey Wallace is the managing editor at commerce platform , where she covers topics concerning fast-growing online businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Bustle, PolicyMic and Refinery29. Wallace writes from Bigcommerce's headquarters in Austin, Texas.

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More From Tracey Wallace

Building a Business

7 Pitfalls to Avoid When Launching on Amazon (Infographic)

Your brand cannot afford to not be where shoppers are.

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The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.

Building a Business

The Holy Grail of Profitable Shipping (Infographic)

Here's exactly how to determine which shipping offers work best for your margins.

Marketing

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.

Marketing

Sagging Clothing Sales Show ‘Retail-On-Demand’ Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.